Speakers

Zehra Chatoo is an award winning strategist working at the intersection of AI, creativity, and responsible brand growth. After two decades shaping global brands, including senior leadership roles at Meta, she founded Code For Good Now to help organisations grow responsibly in the age of AI. Her work focuses on responsible AI, representation, and the cultural and commercial impact of emerging technology. She is the creator of REP IQ, an AI powered representation analytics tool, and Permission to Prompt, a training programme designed to close the gender gap in AI adoption and build more confident, responsible AI use across teams. An international keynote speaker, Zehra has spoken on responsible AI and representation at global stages including the World Economic Forum in Davos. She is a guest lecturer at the University of Oxford and serves on the Board of UN Women UK, focused on closing the gender gap in technology. Her work has been recognised by Cannes Lions, Campaign, and the IPA Effectiveness Awards, and she was featured in Campaign’s 40 Over 40.