Speakers

Zara Kerwood, Executive Director, Creative Innovation at GPJ UK is a visionary in the realm of progressive experiential tech. From within the GPJ London Lab, Zara, with her team, works at the forefront of pioneering innovative solutions for our clients, consistently pushing the boundaries of experiential creativity.

Throughout her career Zara has been the driving force behind the conception and execution of innovative experiences for clients such as IBM, Cisco and DP World. Her expertise extends to a wide spectrum of digital domains, specialising in AI, UX (AR/VR), games, cloud, and IoT. Her unique ability to bridge technology and creativity has propelled GPJ London's digital experience services and established them as leaders in experience technology.

A recognised authority in the industry, Zara is a frequent speaker who tirelessly advocates for the significance of digital experiences in forging connections with audiences that build brand loyalty through compelling storytelling, and guiding brands into the future of digital transformation. With this, comes a deep understanding of having to navigate a largely unregulated realm to ensure creative work stays within ethical boundaries while still delivering exciting, future-facing experiences.