Usha Raghavachari

Usha Raghavachari

Executive Design Director, Human Centred Design, Ford Motor Company

Usha Raghavachari is Lab Director for the Human Centred Design Team within Ford Motor Company.

Previously, in China, Usha led the Marketing and Product strategy for Ford's Battery Electric Vehicle portfolio and prior to that she was Marketing Communications Director for Ford of Europe.

Usha joined Ford Motor Company on the Marketing graduate programme and progressed her career with an impressive range of Marketing, Strategy, Product Launch and Communications roles in Europe and Michigan.

In her current role based in London, Usha is passionate about developing deep human insights to drive the creative process. She loves solving problems and creating new possibilities (new products, services, experiences and new ventures) that delight Ford customers and transform the future of Ford.