Sohel Aziz
Sohel Aziz is a Managing Director at Accenture Song and leads the firm’s UK & Ireland business. He brings over 30 years of experience advising executive teams on growth, transformation, and value creation through digital, data, AI, and technology-enabled marketing.
Sohel has led large-scale transformations for some of the world’s leading organisations across consumer goods, automotive, energy, telecommunications, retail, and travel & hospitality. His work has delivered material business outcomes, including sustained top-line growth, significant cost efficiencies, and enterprise-wide operating model transformation driven by automation and AI.
A trusted advisor to C-suite leaders, Sohel is recognised for shaping clear strategic direction, aligning operating models to business ambition, and translating complex digital change into measurable commercial impact.
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10-Jun-2026Transformation StageFrom SEO to Generative Engine Optimisation (GEO): The Future of Digital Discovery