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Sam Fry
Sam Fry is a Senior Manager at frog, part of Capgemini Invent, where he leads digital product and innovation programmes for global organisations. He brings over a decade of experience delivering complex transformation initiatives across sectors including energy, retail, automotive and the public sector.
He has led large scale product and innovation programmes, working with senior stakeholders to translate strategy into tangible outcomes. His experience spans the full product lifecycle, from early-stage concept development through to delivery and scaling across multi market environments.
Sam has played a key role in establishing innovation capabilities and leading multidisciplinary teams to explore emerging technologies and develop new products and services. His work focuses on embedding design led, agile ways of working that drive measurable business impact.
He specialises in helping organisations harness data and technology to improve decision making, accelerate innovation and create user centred experiences at scale.