Safia Qureshi

Safia Qureshi

Safia Qureshi serves as Founder and CEO of CLUBZER', bringing a wealth of expertise as an award-winning RIBA Architect and designer, having trained at University College London and the Royal College of Art. CLUBZER' was launched to enable the transition to zero waste cities, powering brands across FMCG, Retail, QSR and Food and Beverage to transition away from single-use packaging. Using AI core technology, any benign packaging can be turned into an 'asset' designed for multi-use, generating revenue from sales and a deeper understanding of consumer purchasing. In the process, CLUBZER' supports customers by dramatically reducing GHG emissions, energy consumption, waste and water. Since launching, CLUBZER' has completed 1+M customer orders, avoiding over 2.5+M single-use packaging items from ending up in landfills for customers including Just Eat, Barclays, Wimbledon Championships, VISA, Savills, John Lewis & Partners, Starbucks, McDonald's, Coca Cola. CLUBZER' is a supplier to leading caterers Aramark, Compass Group, Elior, WSH Group and ISS. Today, CLUBZER' is globally recognised as pioneering the Circular Economy, having picked up numerous awards including D&AD Pencil for Packaging Design 2022, Fast Company Best UX Design 2019 and Ellen MacArthur Foundation New Plastics Economy 2017 to name a few.