Speakers

Rob Reason leads Consumer Strategy and Insight at Virgin Media O2, where he is responsible for shaping the company’s long-term consumer strategy and growth agenda. His expertise lies in understanding human behaviour—why customers think, feel and act the way they do—and translating those insights into commercial outcomes. Combining strategic thinking, customer insight, behavioural science and data-driven decision making, Rob helps organisations identify future opportunities, strengthen customer relationships and drive sustainable growth. He is particularly passionate about building customer trust, creating customer-centric organisations and turning deep consumer understanding into strategies that deliver measurable business performance.