Rob Pell

Rob Pell

Founder & CEO, Minviro
Robert Pell is the Founder and CEO of Minviro, a company dedicated to innovating life cycle assessment (LCA) and sustainability solutions within the raw materials, mining, and technology sectors. With a PhD focused on rare earth elements (REE), Robert is a published scientist and experienced speaker who is passionate about supporting the raw materials sector in quantifying and reducing environmental impacts. Robert has extensive experience in life cycle assessment and a solid background in geology. His doctoral research at the University of Exeter concentrated on responsible sourcing of rare earth elements. Robert also holds significant roles as the Chair of the Rare Earth Industry Association (REIA) and the Critical Minerals Association (CMA), demonstrating his leadership and influence in the field.