)
Rishi Kapoor
Co-Founder & CEO,
North AI
Rishi Kapoor is a 2x entrepreneur and leader at the intersection of artificial intelligence, neuroscience, and the media industry. As co-founder of North AI, Rishi leads a pioneering venture that leverages neuroscience-based behavioural data and web-based eye-tracking to transform how video engagement is measured, predicted, and optimised. North AI has secured 4 consecutive Innovate UK grants and won multiple awards. As a result, Rishicontinues to consult on AI-augmented decision support, market intelligence, and audience behaviour forecasting. His mission is to empower media companies and creatives with predictive intelligence that takes the guess-work out of content creation to enable more meaningful and engaging content production.
Prior to founding North AI, Rishi worked at Sony Pictures, Universal Studios and Warner Bros. Discovery, and also advised Disney and BBC Worldwide. After his corporate career, he founded and successfully exited VC-backed Paus.tv, a global media startup that championed independent filmmakers and reshaped digital distribution.
Rishi is passionate about using technology to bridge the gap between artistic vision and audience reception—helping creators and investors alike to de-risk and enhance their decisions.
A frequent collaborator in cross-disciplinary environments, Rishi’s work reflects his commitment to forward-thinking solutions rooted in real-world application. Whether advising studios, building platforms, or combining Neuroscience and AI, he remains dedicated to unlocking the future of media through meaningful innovation.
Prior to founding North AI, Rishi worked at Sony Pictures, Universal Studios and Warner Bros. Discovery, and also advised Disney and BBC Worldwide. After his corporate career, he founded and successfully exited VC-backed Paus.tv, a global media startup that championed independent filmmakers and reshaped digital distribution.
Rishi is passionate about using technology to bridge the gap between artistic vision and audience reception—helping creators and investors alike to de-risk and enhance their decisions.
A frequent collaborator in cross-disciplinary environments, Rishi’s work reflects his commitment to forward-thinking solutions rooted in real-world application. Whether advising studios, building platforms, or combining Neuroscience and AI, he remains dedicated to unlocking the future of media through meaningful innovation.
Sessions
-
11-Jun-2025Startup StageManchester Digital | An Insight Into The Home of Startups in North West England