Speakers

Addvocate is a B2B sales intelligence company building Nudge, a system that separates deals that are genuinely progressing from those that only look that way. The hidden killer in pipeline forecasting is polite confusion : friendly, responsive, engaged buyers who aren’t actually moving toward a decision, mistaken for momentum. Nudge instruments the real signals of buyer motion across a deal, detects where seller activity and buyer intent have diverged, and recommends the specific next action that re-aligns them. Its edge isn’t a smarter model but a proprietary representation of how sales actually works : an evidence-based ontology trained on real deal outcomes. Founded by Ridha Mami, drawing on a decade in B2B SaaS sales leadership and €200M+ in ARR.