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Matt Bourn
Director of Communications,
Advertising Association
Matt Bourn is Director of Communications for the Advertising Association, the trade body that brings together advertisers, agencies, media owners and tech companies from across the UK advertising industry as the voice of the industry to the Government.
He oversees the association’s communications on key policy areas and helps to steer the industry’s work around Public Trust, Talent & Inclusion and Climate Action, including the formation of Ad Net Zero. With 25 years’ experience, previously he was Managing Director of Braben, working for companies such as Sky, Channel 4, Disney, and Sony.
In 2024, Kogan Page published Sustainable Advertising that Matt co-authored with Ad Net Zero Chair Sebastian Munden, which sets out a manifesto for the world’s advertising industry to help build a sustainable economy and support a better future.
He is now working on a follow up book called Trusted Advertising, co-authored with the Chair of the Codes of Advertising Practice, James Best, which will be published by Kogan Page in January 2026.
https://www.linkedin.com/in/mattbourn/
He oversees the association’s communications on key policy areas and helps to steer the industry’s work around Public Trust, Talent & Inclusion and Climate Action, including the formation of Ad Net Zero. With 25 years’ experience, previously he was Managing Director of Braben, working for companies such as Sky, Channel 4, Disney, and Sony.
In 2024, Kogan Page published Sustainable Advertising that Matt co-authored with Ad Net Zero Chair Sebastian Munden, which sets out a manifesto for the world’s advertising industry to help build a sustainable economy and support a better future.
He is now working on a follow up book called Trusted Advertising, co-authored with the Chair of the Codes of Advertising Practice, James Best, which will be published by Kogan Page in January 2026.
https://www.linkedin.com/in/mattbourn/
Sessions
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11-Jun-2025Innovation StageTrust, Truth & Influence: Building Brand Credibility in a Tech-Driven World