Katie Briefel

Katie Briefel

New Business and Marketing Director, Founders Makers

Katie has a decade of experience running award-winning campaigns in London and New York, at Campaign Agency of the Decade and AdAge International Agency of the Year. She has led global marketing campaigns for brands including Samsung, John Lewis, Aviva, Molson Coors, Meta, Pepsi and Bulldog, with these receiving recognition by the IPA and Cannes Lions awards for effectiveness and creativity.  

Katie has run her own marketing strategy consultancy for the last few years, advising brands including Headspace, Bodega Bay Hard Seltzer and Deliveroo. She has also worked with a number of mission-driven start-ups in the femtech, sustainable food and healthtech industries. 

Katie has a unique and diverse blend of experience across ATL advertising, social-first marketing, broadcast, start-up strategy, brand partnerships, go-to-market planning, activations, podcasts, influencer marketing and business development.  

Passionate about scaling businesses with impact, Katie also mentors young founders of purpose-driven companies, and volunteers with TERN - The Entrepreneurs Refugee Network.

Beyond her brand marketing work, Katie also regularly moderates and MCs at events, speaking on the topics of entrepreneurialism, leadership, creativity, purpose-driven business, gender equity, resilience, and the future of work. She has interviewed high-profile leaders including Beyond Meat Founder Ethan Brown, femtech leader Cindy Gallop, and Pension Bee CEO Romina Savova.