John Elkington

John Elkington

Founder & Chief Pollinator, Volans Ventures Ltd

One of the founders of the global sustainability movement, John has co-founded four businesses since 1978: Environmental Data Services (ENDS,
1978-); CounterCurrent (1983-); SustainAbility (1987-); and Volans Ventures (2008-). Along the way, he has served on over 80 boards and advisory boards. He has addressed over 1,500 conferences around the world and was a faculty member of the World Economic Forum from 2002-2008. He is the author or co-author of 21 books, the latest—Tickling Sharks: How We Sold Business on Sustainability—to be published in June 2024 by Fast Company Press.