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Jessica Myers
Chief Customer Officer,
The Very Group
As chief customer officer, Jessica oversees marketing, creative, digital customer experience, and data and analytics. She joined Very in October 2022 as chief marketing officer and since then has spearheaded the group’s new brand platform ‘Let’s make it sparkle’, featuring brand characters, Kerry, Terry and Cherry, the flamboyant flamingos. Jessica joined Very from Metro Bank, where she built and led the company’s first ever brand and marketing function and was a member of the Executive Committee. Prior to Metro Bank, Jessica spent five years heading NatWest Group’s brand team with responsibility across its 10 portfolio brands, including RBS, NatWest, Royal Bank, Coutts and Ulster Bank.
Sessions
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11-Jun-2025Innovation StageMarketing Technology's AI Makeover - Prediction, Personalisation, and Profit