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Jake Hollins

Jake Hollins

Founder & CEO, Topp Cycling

I’m Jake, a former professional cyclist with over ten years of coaching experience, including time with the most successful domestic pro team in the UK. My background in physiology has shaped everything I do, combining science with real-world coaching to help riders perform at their best.

I founded Topp Cycling to harness modern technology and help create a new, sustainable future for the sport. At the heart of it is the Topp Performance app, a smart assistant coach that delivers bespoke training plans, adapts sessions daily, and supports every area of performance including nutrition, recovery and goal setting. It allows me to scale my own coaching business, and enables other coaches to do the same. The result is world-class coaching at a price that works for every athlete, not just the elite.

Our long-term vision is to fund a professional cycling team entirely through the app. The team, acting as our main marketing vehicle, drives new user growth and creates lasting fan and community engagement via the app. This forms a self-sustaining funding model in a sport that currently relies almost entirely on sponsorship to survive.

Sessions