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Ifeoluwa Ogunbufunmi

Ifeoluwa Ogunbufunmi

Founder & Chief Strategist, SWIF

Ifeoluwa Ogunbufunmi is the Founder & Chief Strategist of SWIF, a leading startup advisory firm that helps founders take BIG BETS on their ideas and figure out the MISSING PIECES. Specifically, she has advised multiple startups building innovative solutions across Europe, Africa, North America and the Middle East. She supported these startups extensively with market penetration, getting pitch-ready for investors, customer acquisition and retention strategies, and go-to-market strategy for digital innovation and scale in their target markets.

As one of the UK’s leading Venture Coaches & Startup Strategists, she has almost a decade of experience as a Strategy & Operations Leader working with global organisations and leading tech companies including: Flutterwave (Africa's most-valued FinTech Unicorn); Global Ventures (Leading VC in Dubai, UAE); Office of the Vice President of Nigeria; and Amazon Web Services (London, United Kingdom). She has an MBA from the University of Oxford, where she was named one of Oxford’s first Laidlaw Scholars.

As the Chief Strategist at SWIF, she's worked with 200+ startup founders across 23 countries: 🇬🇧 🇹🇷 🇺🇸 🇳🇬 🇨🇦 🇿🇦 🇹🇬 🇸🇦 🇪🇸 🇯🇲 🇲🇺 🇮🇪 🇳🇦 🇰🇪 🇩🇪 🇺🇬 🇬🇭 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🇦🇪 🇫🇷 🇷🇼 🇦🇹 🇨🇭

Some of her notable awards and recognitions include: UK Global Talent (endorsed by the UK Government as a Tech Strategy Leader); 2025 Perplexity AI Business Fellow; Women in Technology Excellence Award (UK Startup Strategy Leader); #Top100 UK Entrepreneur; #Top50 African Female Entrepreneur; and McKinsey Next Generation Women Leader.

As an Expert Startup Adviser & one of the UK’s leading Venture Coaches, Ifeoluwa regularly works with top startup accelerators & programs including: Barclays Eagle Labs (Black Founders Accelerator); LEAP25 Startup Program (Saudi Arabia); Founder Institute (Austria and Switzerland); IFC She Wins Africa Program; Imperial Enterprise Lab; Women TechEU Program; Lagos State Innovates Female Founders Program; Techscaler by the Scottish Government; Female Techpreneur (United Kingdom); AfricArena Accelerator; Foundervine; and the Oxford Artificial Intelligence (AI) Society, facilitating multiple expert Masterclasses & Workshops.

In February 2025, Ifeoluwa spoke at LEAP25, the largest tech conference in the Middle East, in Riyadh, Saudi Arabia. She spoke alongside Global CEOs of leading technology companies and organizations including IBM, Intel, Microsoft, Airbnb, Revolut, Zoom, Google Cloud, Antler, and NASA. In addition to speaking at three sessions on the Startup and Investor Stage at LEAP, Ifeoluwa moderated sessions showcasing the growth of the startup ecosystem in key emerging economies and their impact to date.

Ifeoluwa is an Execution Partner for Corporates, International Organizations, Government-Led Startup Initiatives and Startup Accelerators & Programs, driving innovative strategies in building and scaling startups for today and the future.

Sessions