Guive Balooch

Guive Balooch is Global Managing Director: Augmented Beauty and Open Innovation at L'Oreal Groupe, bridging cutting-edge technology with the beauty and tech industry, in addition to running the groups open innovation team (from Biotech to Sustainability/Green Chemistry to AI). He leads a global team in San Francisco, New York, Paris, China, and Japan uncovering disruptive innovations through strategic partnerships, investments, and acquisitions for the group. Guive has overseen bringing a range of beauty tech products to the market, including makeup genius with L'Oreal Paris, personalized foundation with Lancome, UV patch and sense with La Roche Posay, AirLight Pro hairdryer and water and sustainable tech with L'Oreal water saver.