Speakers

Esma Bayrak is a Global Growth Marketing Lead at AXA Global Health with over 15 years of experience driving data-led growth across Insurance, Fintech and Telecom. She specialises in performance marketing, first-party data strategy, and building scalable, customer-centric growth in a privacy-first, cookieless landscape. Previously, she held senior roles including Head of Growth at BUX and Global Head of Customer Acquisition at Essentra, leading high-performing teams across international markets.