Ex investment analyst, founder and CEO Eshita Kabra founded By Rotation, the social network for renting premium lifestyle goods, as a side hustle in April 2019. A “third culture kid” from India and Singapore, Eshita has created a global sharing economy, with the mission to transform consumption for good. A Forbes 30 Under 30, Marie Claire Future Shaper, Drapers 30 Under 30 and more, she is an established tastemaker and industry expert on issues such as the circular economy, fashion and style.