Speakers

Erol Ayvaz is the Co-Founder and CEO of Serve First, a customer experience platform helping businesses turn feedback into meaningful action. With nearly 20 years in technology, SaaS and customer experience. His past experience spans across Head of Enterprise for Northern Europe at Asana, Enterprise Sales Director at Fourth, and VP of Strategic Relations at Market Force Information, where he worked with enterprise customers across mystery shopping, audits and survey programmes. 

Alongside his technology career, Erol operated 12 Papa John’s and SUBWAY franchise locations, employing over 100 staff and gaining first-hand insight into the challenges frontline teams face every day.

At Serve First, Erol champions AI-led insight using customer data, operational experience and audits, encouraging SMEs and enterprises to improve retention, revenue and recommendations. Backed by Mercia, Pembroke and Tiny.vc, Erol is focused on helping businesses scale with purpose.