Speakers

Cherry Tian is an accomplished marketing leader with over 18 years’ experience driving brand transformation and sustainable commercial growth across consumer businesses. She has worked with FTSE 100, FTSE 250 and scale-up organisations, revitalising established brands and scaling high-growth challengers to unlock new opportunities. A sector-agnostic marketer, Cherry has experience across financial services, online marketplaces and omni-channel, multi-site businesses, including roles at eBay and NatWest Group; which have combined creativity with data and insight to deliver measurable business impact.

Currently Head of Marketing at Workspace Group, Cherry leads the entire marketing function. Under her leadership, she established the first coherent, insight-led brand and comms strategy, embedded integrated full-funnel marketing, and launched the first connected TV campaign in the industry. Prior to this, she also led major brand reboots for NatWest and Coutts, launched eBay's first brand campaign in the UK, and relaunched the Ladbrokes brand to reshape perception – all resulting in significant business growth.