Speakers

Cassandra Hall is the Marketing & Brand Director at Motorway, the UK's first and largest car-selling platform, where she leads insight, strategy, brand, communications, content, and creative. Before this, she led marketing at Zoopla, turning the listings site into a homeowner obsession. With a rich portfolio of brand transformation, Cassandra specialises in operating brand as a commercial lever, and is currently leading AI-led growth through LLM optimisation, content innovation, and new operating models. Her background includes a decade agency-side shaping global strategy and communications for the likes of Virgin Atlantic, Microsoft, and Diageo.