Caroline Plumb

Caroline Plumb

CEO, Gravita
Caroline entered the world of accounting after 20 years as a serial entrepreneur. She served as Co-founder and CEO of FreshMinds, which won multiple industry awards and was listed three times as the Sunday Times Top 100 Best Small Places to Work. She then went on to be Founder and CEO of Fluidly, the successful fintech providing funding solutions to thousands of SMEs in partnership with over 1,000 accounting firms. She has a number of accolades, including being awarded an OBE in the Queen's 90th Birthday Honours List in 2016 and being appointed a UK Business Ambassador by the Prime Minister in 2010. Now serving as Gravita's CEO, Caroline's background in technology contributes greatly to her ability to work with fast-growing businesses, push boundaries and embrace change. Her passion is turning great ideas into reality, with energy and determination to succeed.