Mette Lykke is the CEO of Too Good To Go, the world’s largest B2C marketplace for surplus food.
A founder in her own right, Mette co-founded fitness and training community Endomondo in 2007. The app was sold to Under Armour in 2015, after which she joined Too Good To Go as CEO in 2017, returning to purpose-led tech, guiding the organisation through the balancing act of sustainable growth and scalable impact.
Globally, more than ⅓ of all food is wasted, accounting for up to 10% of greenhouse gas emissions. With a mission of reducing food waste worldwide, the Too Good To Go app connects retailers like supermarkets, bakeries, restaurants and manufacturers with consumers to save the food that would otherwise go to waste. It provides a simple way for food businesses to redirect their surplus, and consumers to buy food at affordable prices. Present in 17 countries, more than 70 million people, and over 130 thousand businesses use the app to save surplus food from going to waste.
Too Good To Go achieved B Corp certification, in 2020, making it part of a global community of businesses that meet high standards of social and environmental impact. In 2022, TIME100 named Too Good To Go as one of the most influential brands of the year.