Asha Easton

Asha Easton

Immerse UK Lead, Innovate UK Immerse UK

Asha Easton leads the Innovate UK Immersive Tech Network, the UK government's cross-sector network for immersive tech innovators. She works at the intersection of industry, academia, and the government to support and grow the UK's immersive tech industry.

Asha is also the co-founder of the XR Diversity Initiative, and an advisor to a wide range of startups, organisations, and funders. She is regularly called upon to contribute as an industry expert for policy initiatives both nationally and internationally including the UK parliament's APPG on Metaverse & Web3, and the OECD Global Forum on Technology.