Alex Mahon is the CEO of Channel 4, a publicly owned and commercially funded public service media organisation creating change through entertainment. Under Alex's leadership, Channel 4 has transformed into a digital-first public media company with the UK's biggest free streaming service and one of the largest social media brands for young people in the UK. During this period, Channel 4's public ownership has been secured, its impact across the nations and regions has grown, and its investment in skills has opened up the sector to those aspiring to a career in television and film. Prior to Channel 4, she was CEO of Foundry and before that of Shine Group. Alex started her career as a PhD Physicist with a stint at CERN before moving into launching internet businesses. Alex is currently a member of the UK Creative Industries Council, is a Non-Executive Board Member of Chanel Inc and has been on the Advisory Board of Salesforce.