Speakers

Adia Sowho is a dynamic technology leader who specializes in building, operating, and scaling technology ventures. With a proven track record, she has designed and scaled tech-driven platform companies in emerging markets, driving businesses to exceed $1 billion in revenue. Adia holds an MBA from Northwestern University’s J.L. Kellogg School of Management and a Bachelor’s in Engineering from the University of Sheffield.

Most recently, Adia served as Chief Marketing Officer for MTN Nigeria, where she spearheaded the launch of Nigeria’s first and market-leading 5G network. Her career also includes roles as CEO of Thrive Agric, where she successfully led a company turnaround during the COVID-19 crisis, and as VP of Growth and Managing Director, Nigeria, at Migo, a machine learning-powered instant credit platform that pioneered digital lending in the country. Earlier in her career, Adia was the Director of Digital Business at 9mobile, where she partnered with startups to deliver innovative mobile services.

Beyond her executive roles, Adia is a champion of the African tech ecosystem, advising and serving on the boards of various startups.

Combining deep expertise in technology, marketing, and operations with a background in engineering and management consulting, Ms. Sowho is recognized for harmonizing strategic vision with operational execution and excels at uncovering hidden opportunities in challenging environments.