Shai joined Virgin Atlantic as EVP and CFO in July 2014 from Virgin Management Ltd, where he had been an Investment Partner since 2012 and was a Founding Partner of Virgin Green Fund. In January 2017 Shai assumed the role of EVP and Chief Commercial Officer responsible for shaping the airline’s strategic position in the market, driving opportunities for new revenue, and leading the loyalty, alliances and marketing programs that distinguish the airline. In January 2019, Shai took up the role of CEO. Following the impact of the Covid-19 pandemic on the global economy, Shai led Virgin Atlantic through the crisis and delivered the privately funded, solvent recapitalisation of the airline and holiday business in September 2020. Through his role at Virgin Group Shai has been a member of the Virgin Atlantic board from summer 2012.