Channel 4 Ventures
Channel 4 Ventures is an innovative corporate venture activity for Channel 4, which invests in high potential, early stage companies using a media-for-equity model. This model enables companies to use high quality TV advertising to drive significant awareness of their products within the UK. Since inception in 2015, Channel 4 Ventures has completed 30+ investments in consumer brands, including Pinterest, carwow, what3words, Strike, Meatless Farm, Crowdcube, and COAT.