Darren Hardman was appointed as the VP & General Manager of AWS UK and Ireland in April 2020. Since joining, Darren has bought his wealth of business transformation and strategy experience, partnering with organisations of all sizes—from start-ups, through to the UK’s largest enterprises—to accelerate their customer-centric digital business transformation and help them realise new forms of customer value, leveraging AWS cloud.
Prior to joining AWS, Darren enjoyed a 22-year spell at Accenture, including the joint venture "Avanade." He was a Partner for Europe, Africa and Latin America with Accenture Technology, Global Senior Vice President of Sales and then Chief Operating Officer of Avanade with responsibilities in core operations, P&L, sales and execution, and mergers and acquisitions. His final role there was as European President, with responsibility for directing strategy and operations across 15 geographies. This wealth of experience makes him an expert in leadership, management consulting, business transformation and business strategy.