Aron co-founded Bloom & Wild in 2013, and in just eight years has built Bloom & Wild into Europe’s leading online flower and plant company. Aron pioneered the letterbox flowers concept and harnessed technology and data science to reinvent the industry. Now operating in eight markets with a family of three consumer brands, the Group delivers millions of bouquets and plants every year across 8 European markets. Under Aron’s leadership, Bloom & Wild has raised over £100m in equity funding from investors including General Catalyst and Index Ventures.
Following a Harvard MBA, Aron developed his early career in leading international consultancy firms including Bain & Company in both London and Silicon Valley, focusing on strategy and corporate development in the consumer, retail and technology sectors. Deeply immersed in the London start-ups scene, Aron is an advisor to Eka Ventures and Pasta Evangelists, and an angel investor in Urban Jungle, MAKA, THIS, Stitch and Carbon 13. Aron is a signatory to the Founders Pledge, joining a community of entrepreneurs who have committed to leveraging their success for social good.