David has over 25 years of marketing experience, representing a wide range of disciplines including account management, database marketing, media planning, marketing intelligence and insights, events, and more.
David currently leads Lenovo’s transformational marketing efforts as CMO for the Solutions and Services Group, dedicated to solving some of the industry’s biggest challenges. Previously, David led commercial marketing and enablement for Lenovo’s PC and Smart Device group. This includes product stewardship for the Think family of products, including the legendary ThinkPad laptop. Before that, he directed Lenovo’s branding, marketing, strategy and alliance partner activities across North America and South America, including advertising, sponsorships and business to business marketing. This role entailed national advertising programs, Lenovo’s NFL sponsorship, social and online media, and more.
Prior to that, David led marketing efforts focused on consumer and commercial channels in North America. In that capacity, David was developing and implementing co-marketing programs with retailers, as well as providing awareness and enablement to a broad set of channel partners. David has also managed marketing communications initiatives for Lenovo in the Americas, such as branding, demand generation and sponsorships. In that role, he was spearheading Lenovo’s N.A. Olympic program, including Torch Relay, customer hospitality and marketing/advertising, as well as Lenovo’s NBA sponsorship.
Additionally, David has had roles at two global advertising agencies. At Young & Rubicam in Detroit, David managed Lincoln’s $100 million+ national advertising program, and also drove competitive intelligence for Lincoln-Mercury. At J Walter Thompson in New York, David directed the Bermuda Department of Tourism account, and managed a piece of the database marketing program for Qwest Communications. David got his marketing start at Enten Advertising in Washington, DC.
David holds a Bachelor of Science in Marketing from the Tulane A.B. Freeman School of Business, and lives in Raleigh, NC, with his wife and two kids.