Eshita is the Founder and CEO of the award-winning app By Rotation, the world's first social fashion rental app.
By Rotation was founded in October 2019 by ex investment analyst Eshita Kabra-Davies to revolutionise theway people consume fashion by offering a more sustainable solution to shopping. It has since become theUK's largest fashion rental platform and a favourite of fashion A-listers, celebrities, royals to credible techfounders and entrepreneurs. Today, it boasts a vibrant and diverse community of over 150,000 ‘Rotators’including the likes of Lady Amelia Windsor, Stacey Dooley MBE, top influencers Camille Charriere, JessieBush, Monikh and many more.
Named by Refinery29 as one of the ‘14 Powerful Women Leading The Fight For Sustainability’ alongside Greta Thunberg, Stella McCartney & Jane Goodall, Eshita has also featured in talks with One World, SohoHouse, London Business School, The All Bright & interviewed for the BBC. She was recently a guest on BBCRadio 4’s Woman's Hour speaking about the future of fashion rental, and has also been elected as a BoardMember at Sharing Economy UK.