Dr Yudi Ding is the co-founder and CEO of Hide Biotech, a Cambridge-incubated startup transforming waste-derived collagen into novel fashion materials and beyond. At Cambridge, he studied and researched organic and protein chemistry, which is key to Hide's protein-based technology. Prior to his PhD, he obtained an Engineering degree at Ecole Polytechnique. He also worked for Johnson & Johnson in manufacturing QA and the advanced research unit at L’Oréal developing new anti-ageing molecules. He enjoys design, cooking, calligraphy and everything that involves creativity and precision.