Fringe Events

The Future of Omni-Channel Strategy: Online-Merge-Offline (OMO)

Organised by Tech London Advocates
  • London

As the lines between digital and physical retail continue to blur, the next frontier is here: Online-Merge-Offline (OMO). Join industry leaders and innovators as we explore how today's retailers are designing seamless, data-powered customer experiences that unify every touchpoint — from store to screen and back again.

Whether you are a brand, retailer or brand strategist, this panel will deliver actionable insights and bold visions for the future of commerce.

Confirmed Panelists

(Full lineup coming soon. Past speakers have included executives from Alibaba, Charlotte Tilbury, ASOS, Selfridges, MCM Worldwide, and more.)

Moderated By Annie Siara, Founder & CEO ONEWAYX

ONEWAYX helps brands and retailers increase revenue by transforming static online stores into shoppable, interactive experiences.

Key Takeaways from the Panel Discussion

Seamless Customer Journeys

Discover how leading brands are creating seamless transitions across online platforms, physical stores, mobile apps, and ensuring a unified customer experience.

 

The Technological Backbone of OMO

Explore the architecture that supports this seamless experience, including real-time inventory visibility, unified customer data, and cross-channel operations that can scale with demand.

 

Insights from the Industry Leaders

Gain firsthand insight, stories and case studies from industry leaders who are successfully implementing OMO strategies — the successes, the challenges, and what lies ahead.

Who Should Attend?

1. Retail and eCommerce professionals

2. CX and innovation leads

3. Marketing and data teams

4. Investors and futurists interested in the retail-tech intersection

Speakers
Annie Siara Annie Siara, ONEWAYX, Founder & CEO
Date and Time
Day 10 June
18:00 - 21:30
Location

125 Wood Street London EC2V 7AW

Find on map
https://g.co/kgs/japKcQV
Host Contact Details
Marc Duke
marcduke@btconnect.com
07764950953
Community Manager
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