Accelerating Manufacturing Innovation: Harnessing AI to Overcome Barriers and Build Capabilities Across the Supply Chain
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Accelerating Manufacturing Innovation:
Harnessing AI to Overcome Barriers and Build Capabilities Across the Supply Chain
As global supply chains face increasing volatility, complexity, and sustainability demands, artificial intelligence (AI) has emerged as a critical enabler for building smarter, more responsive logistics and sourcing networks. This roundtable will focus on how AI can be applied specifically across supply chain operations to overcome persistent barriers and unlock new capabilities.
Join us for an in-depth discussion on how leading organisations are using AI to improve end-to-end visibility, forecast demand and disruptions, optimise inventory and logistics, and streamline supplier collaboration. Our expert speakers — Jeegar Kakkda, Cedrik Hoffmann and Leander Fernandes — will share practical strategies for co-developing AI solutions, navigating data and integration challenges, and scaling adoption across global supply chain ecosystems. The conversation will also explore how predictive analytics, intelligent planning, real-time monitoring, and cross-functional alignment can collectively drive greater efficiency, agility, and resilience.
Moderator:
Kenneth Ler - Regional Director, Europe, Singapore Economic Development Board
Kenneth is Regional Director, Europe at the Singapore Economic Development Board (EDB). In his role, he partners companies in the UK and Europe to grow their business in Asia. He has a deep interest in the tech, manufacturing and sustainability industries. Prior to his regional role, Kenneth spent 5 years in Singapore and was responsible for growing the logistics, consulting and engineering services sectors there.
Speakers:
Jeegar Kakkad - Director, Tony Blair Institute
Jeegar is an expert in progressive policy, with an emphasis on industrial strategy, financial-market reform and innovation. His work has focused on helping governments to deliver growth and transform public services.
Jeegar’s thought leadership on UK policy contributes significantly to TBI’s Future of Britain programme. At the 2023 Future of Britain Conference, his work informed the full agenda, from Tony Blair’s opening presentation to his illuminating conversation with Labour Party Leader Keir Starmer.
Prior to TBI, Jeegar was Chief Economist and Director of Policy at ADS, the national trade association for the UK’s aerospace, defence and security sectors. Prior to that he held roles at Jaguar Land Rover, MakeUK, the Social Market Foundation and the Brookings Institution.
Cedrik Hoffmann - Co-Founder & CEO, Ameba
Cedrik is a serial founder with deep supply chain expertise. Prior to cofounding AI-powered supply chain platform Ameba, he cofounded e-commerce holding VALOREO, where he scaled the supply chain for over 20 consumer brands before exiting to Razor Group. Before that, he served as Co-CEO of a Taiwan-based manufacturing company and supplier to Fortune 500 companies. Cedrik graduated from the London School of Economics and is fluent in Chinese, German, and English.
Leander Fernandes - Founder, IdeaBunny
As the founder of IdeaBunny, an AI engineering design startup, Leander Fernandes pioneers innovative solutions to complex challenges.
He brings a systems thinking approach to problem-solving, drawing on cross-functional expertise that spans engineering design, manufacturing, and operations.
Register your interest now at the link above; limited spaces available!
This event is brought to you by Southeast Asian Entrepreneurs in Europe Association (SEEA), the Singapore Economic Development Board (EDB) and the Singapore Global Network (SGN).




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