CreaTech - Where creativity meets technology

Organised by: Creative Industries Council

CREATECH – Where creativity meets technology

This celebration of the UK’s world leading CreaTech community will illustrate the power of creativity, fuelled by technology, to attack adversity with innovation. It will showcase the pioneering UK talent who have forged new ways to make creative ideas a reality, and engage audiences in the virtual realm.

Meet leading speakers and pioneering showcases who will explore COVID-19’s catalysing impact on tech-enabled creative innovation.

Hosted by the Creative Industries Council, with virtual London Tech Week, the online CreaTech event opens at 11.00am BST and runs to 5.00pm. Throughout the day we’ll hear from a host of speakers across the Creative Industries including the worlds of film, music, fashion, games, theatre and advertising.

Createch Agenda:

11.10 – 11.20 - The UK Opportunity for CreaTech

The UK is leading the world in identifying the CreaTech opportunity and early research suggests it has the capacity to grow exponentially in the post-Covid recovery

Caroline Dinenage MP - Minister of State (Minister for Digital and Culture), DCMS


11.20 – 12.00 - International - The UK as a Global Centre for Film and Television Production 

From the USA to China, inward investors are recognising the value of UK expertise where creativity meet technology

Elizabeth Diaferia, Senior Adviser, Creative Industries Trade & Investment Board (CITIB) 

Stephen Knight CBE, Writer, Director, Producer 

Adrian Wootton OBE, CEO, British Film Commission & Film London

12.00 – 12.40 - Where Music meets Technology

Digital innovation & tech are driving growth in global markets. How can UK artists and companies make the most of this?

Geoff Taylor, CEO, BPI & BRIT Awards Ltd

Paul Rene Albertini, Chairman & CEO, Marathon Artists Group & Marathon Labs

Emma McGann, Artist & Livestreamer

Chaz Jenkins, Chief Commercial Officer, Chartmetric 


12.40 – 13.20 - Where Advertising meets Technology

UK advertising is harnessing blockchain technology (DLT) to solve the issues of trust and transparency in the online digital advertising ecosystem. Hear the results of the first global prototype

Jules Kendrick, MD UK & Europe, Trustworthy Accountability Group (TAG)

Tim Brown, CEO, Fiducia

Nigel Vaz, Global CEO, Publicis Sapient & IPA President 


13.20 – 14.00 - Where Fashion meets Technology

The new UK Institute of Positive Fashion is using technology to drive sustainable practices in manufacturing and supply for the global Fashion Industry

Caroline Rush CBE, CEO, British Fashion Council 

Tom Fiddian, Innovation Lead – Creative Industries, UKRI Innovate UK

Jalaj Hora, Senior Vice President, Raw Materials, Product Engineering & Quality, Burberry

Jane Shepherdson, Chair, My Wardrobe HQ


14.00 – 14.40 - Games Futures

The UK Games sector has proved resilient through the pandemic. Find out what future opportunities are in store

Louise Conolly-Smith, Head of Creative, London & Partners


Roberta Lucca, CMO, Bossa Studios

Miles Jacobson, Studio Director, Sports Interactive

Matthew Morris, Head of Sales in EMEA, Unity


14.40 – 15.20 - Where Creativity meets 5G

5G can take event experiences to the next level. Find out more about the 5G Festival Project just announced as a winner in the first round of the DCMS 5G Create competition.

Emily Savage, Creative Sector Lead, Digital Catapult

Tiago Correia, Global Digital Business Development Senior Manager – New Business Ventures, Warner Music EMEA 

David Owens, 5G Ecosystem Liaison – Technology Strategy,Telefonica 

Athina Metridou, Experience Designer, Mativision Limited 

Tim Sherratt, Strategic Planning Manager, Sennheiser

Kostas Katsaros, Senior 5G Technologist, Digital Catapult 

15.20 – 16.00 - Createch 2020 100 Ones to Watch

Next generation UK businesses are reinvigorating the creative industries with new technology solutions. A review of key highlights from four 2020 winners

Carlos Grande, Editor, 

Guy Gadney, Co-founder & CEO,

Sophie Deen, Founder & CEO, Bright Little Labs

Chris Walker, Founder & Lead Designer, Bright White Ltd 

Saras Rachupali, Founder & CEO, 

16.00 – 16.40 - Where Creativity meets Immersive Tech 

The Audience of the Future innovation and R&D consortium project is expanding audience experiences with the launch of two of the most advanced sets of public trials of Virtual, Augmented and Mixed Reality content anywhere in the world, for Dinosaurs and Robots and Wallace and Gromit: The Big Fix Up

 Asha Easton, Knowledge Transfer Manager – Immersive Experience, KTN

Susan Cummings, Director, Fictioneers Ltd

Alyssa Bonic, Head of Audience & Commercial Development, Factory 42 

16.40 – 17.00 Q&A

Creative Industries Council

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Janet Hull, CIC, Createch