Zahra Bahrololoumi is Executive Vice President and CEO of Salesforce UK and Ireland. She was appointed in March 2021 to lead the company’s operations across both key growth markets. Prior to joining Salesforce, Zahra worked for Accenture, where she led the Technology business for the UK and Ireland with a particular focus on transformation in artificial intelligence, cloud computing and platforms underpinning new applications. Zahra is a strong advocate for equality for all and has held many D&I roles across the world. She is a former vice chair of the Prince’s Trust’s Tech Leadership board and currently sits on the boards of TechUK and Movement to Work.