Word of Mouth. Word of Machine. A Brand Playbook for an AI Future
Wednesday 10 June 2026
Transformation Stage
Marketing & Sales
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How AI is changing brand discovery, recommendation and purchase behaviour.
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Why the brands that win will be both machine-readable and human-referenceable.
- The growing role of communities, culture and conversation in shaping AI recommendations.
- A practical five-point framework for building brands in the age of AI.
