2026 AGENDA

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Unlocking Value from Customer Loyalty by Turning Fans into Advocates

Wednesday 10 June 2026
Transformation Stage
Marketing & Sales

Turning loyal customers and fans into passionate promoters, leveraging their authentic recommendations (word-of-mouth, reviews, UGC) to build trust, awareness, and drive sales is one of the most effective marketing methods. But how can you drive greater advocacy for your business? 
 
 

  • Discussing how to effectively find your most engaged and satisfied customers and help them succeed with your product to earn their loyalty. 

  • Exploring the options of how we can offer spaces for them to share their positive experiences. 

  • Debating the best ways to motivate and reward advocacy and encourage further support. 

Moderator
Simon Edward, Chairman & Advisor - Former VP & CMO IBM
Speakers
Olga Batievskaya, Director of Loyalty Program (Acting VP) - Zalando
Ifeoma Jibunoh, Group Chief Marketing Officer - Cassava Technologies
Cherry Tian, Head of Marketing - Workspace Group
Registration