As the digital marketing landscape shifts towards a privacy-first future, the disappearance of third-party cookies presents both challenges and opportunities. This panel examines how leaders can adapt their strategies to thrive in this new era while maintaining effective targeting and personalisation. 

• With third-party cookies disappearing, what alternative strategies can sales and marketing leaders adopt to maintain effective targeting and personalisation? 

• How can AI-powered tools and first-party data help brands build stronger, more direct relationships with their audiences? 

• Exploring the opportunities and challenges of a privacy-first digital marketing landscape. 

• The importance of collaboration between brands, publishers, and technology providers in shaping the future of digital advertising.