Generative AI is transforming how customers search for and interact with information, and this is set to change even further. Sales and marketing teams must rethink their strategies to ensure prospective customers see them. This session delves into the opportunities and challenges of this shift, offering actionable insights for businesses to thrive in an AI-driven search landscape. 

• As generative AI tools reshape how customers search for information, how should sales and marketing teams adapt their strategies? 

• What does the shift from traditional SEO to GEO mean for content marketing, lead generation, and customer engagement? 

• Exploring the best tools and techniques to optimise for generative AI-driven search experiences and ensure maximum discoverability. 

• How can businesses future-proof their digital presence to stay ahead in this evolving landscape?