With the rise of text to image and text to video Gen AI tools, the path from idea to execution can be incredibly fast. Yet this accessibility has brought the rise of what’s being called ‘AI Slop’, so how are the best in the business approaching this rapidly changing? 

• How can marketing leaders ensure generative AI is used effectively to deliver high-quality, impactful campaigns? 

• Exploring strategies to avoid inefficiencies and misaligned outputs when scaling generative AI for content creation and customer engagement. 

• Which tools work best and how have creative teams integrated them effectively into their creative workflows? 

• Discussing best practices for training generative AI models to align with brand voice, messaging, and business goals.