AI is dominating every boardroom conversation — but many organisations are still struggling to turn ambition into transformation. In this 10-minute session, Matt Notcutt, Alliances Director at Ensono, makes the case that the organisations pulling ahead aren't the ones escaping their legacy — they're the ones using AI to unlock decades of operational intelligence buried inside it. Expect a sharp take on why readiness beats strategy, why alignment matters more than experimentation, and what it really takes to turn AI ambition into business advantage.