The most resilient innovations don't come from building for the average user. They come from building for the edges, and what happens when everyone benefits.

Apart from lived experience, various other essential ingredients in the ecosystem must adapt and coordinate to enable innovation from the edges, including reframing this with social impact and how other such players come into the mix.

This session brings together perspectives to make an urgent argument to the startup and investor community: proximity to a problem is a competitive advantage, and the ecosystem is systematically undervaluing the founders and organisations who have it most.