2026 AGENDA

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How are Enterprises Preparing for Agentic Commerce & AI-Assisted Purchasing?

Tuesday 9 June 2026
AI Arena
Applied AI
  • As more customers gravitate towards LLM’s rather than traditional search engines for online shopping, how are enterprises adapting to ensure they capitalise on this trend?
  • How should enterprises be rethinking the design of their websites and customer journeys to accommodate AI agents, not humans, as the primary online browsers?
  • Assessing how far we are from fully agentic commerce and how enterprises can help facilitate seamless purchasing in an AI-driven marketplace.
Speakers
Piero Sierra, Chief AI Officer - Skyscanner
Daniel Hulme, Chief AI Officer - WPP
Kipp Bodnar, Chief Marketing Officer - HubSpot
Registration