Using AI to Decode and Measure ROI
Wednesday 11 June 2025
Innovation Stage
Martech
- How can marketers overcome budget constraints and optimise performance across various channels to demonstrate ROI effectively?
- What challenges arise when using media mix modelling to analyse and allocate marketing spend, and how can AI, machine learning, and cloud computing improve accuracy?
- Complications can occur in measuring the impact of marketing investments across diverse channels, discover the tool companies can use to predict campaign success on varying platforms.
Speakers
