2025 AGENDA

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Using AI to Decode and Measure ROI

Wednesday 11 June 2025
Innovation Stage

How can marketers overcome budget constraints and optimise performance across various channels to demonstrate ROI effectively?

  • What challenges arise when using media mix modelling to analyse and allocate marketing spend, and how can AI, machine learning, and cloud computing improve accuracy?
  • Complications can occur in measuring the impact of marketing investments across diverse channels, discover the tool companies can use to predict campaign success on varying platforms.
Speakers
Niel Bornman, CEO - Publicis Media