AI for Smarter Marketing Decisions: Proving ROI in a Multi-Channel World
Wednesday 11 June 2025
Innovation Stage
Martech
- How are marketers using AI to make faster, data-driven budget decisions across multiple channels?
- What barriers do teams face when using media mix modelling (MMM), and how can AI enhance its speed and accuracy?
- How can brands overcome the challenge of fragmented data to confidently measure marketing impact across diverse platforms?
- What tools are available to help marketers forecast performance, and how reliable are they in real-world use?
