Trust, Truth & Influence: Building Brand Credibility in a Tech-Driven World
Wednesday 11 June 2025
Innovation Stage
Martech
- As digital platforms, data, and creators reshape public perception, CMOs must lead a new era of trust-building to navigate shifting power, AI-driven content, and rising consumer scepticism. In what ways does technology, storytelling, and influence intersect to define brand credibility?
- In an era shaped by creators, algorithms, and decentralised influence, how can brands meaningfully redefine trust?
- What does it take to balance compelling storytelling with truth to craft authentic narratives at scale?
- How might businesses leverage data and platforms to not only measure but also earn long-term brand credibility?
