Extended reality is revolutionising retail by bridging the gap between physical and digital shopping experience. That said adopting this technology can be difficult for retailers, they must consider what strategy will be most effective to ensure a seamless and engaging customer experience in both physical and virtual spaces.

• How can companies leverage extended reality to enable customers to visualise products in virtual spaces and boost conversions?
• What does ROI of extended reality investments look like, and how can business measure success?
• How can extended reality be integrated with AI to deliver hyper-personalised recommendations for an improved customer experience?
• As extended reality continues to evolve, how can business adapt their digital strategies to stay competitive and what future innovation should they anticipate ensuring sustained growth and customer satisfaction?