Startups move fast—but that often means charging ahead with assumptions that quietly derail growth. In this session, Ruth, Principal at Frontline is joined by Chris Sander, Vanta’s Head of Sales for EMEA and Robbie O’Connor, former GM for EMEA at Notion as they unpack the most common myths early-stage companies believe about go-to-market, and share practical advice on how to spot them, fix them, and move faster with fewer regrets.